B.B.A.

Introduction

Business education provides a foundation of knowledge, skills, and perspectives that are highly beneficial for individuals entering the professional world. It equips them to navigate the complexities of the business environment, make informed decisions, and contribute to the success of organizations.
Bachelor of Business Administration (BBA) – Financial management/ Marketing Management/ Human Resource Management program is designed with a focus on the core functional disciplines in the field of business such as Finance, Marketing, Human Resource Management,where the acumen meets strategic business leadership. This program is crafted to provide students with a comprehensive understanding of the intricacies of finance/ Marketing/ Human Resource Management within the broader context of business administration.
The present program will enable the students to foster entrepreneurial attitude, ability to think independently and take rational decisions at various levels of management. It aims to develop a professional and managerial acumen and leadership qualities amongst the youth. Moreover, it incorporates various skills like time management skills, presentation skills, geo-political awareness and business awareness that are required for managerial effectiveness which are demanded at large in the different sectors of the current industry.