M.A Mass Communication and Journalism
| Sr.No. | Program Outcomes (POs) - A student will be able to |
|---|---|
| PO1: | Demonstrate the knowledge about fundamentals of communication and its various forms. |
| PO2: | Evaluate a practical understanding of the underlying principles of Mass Communication and Journalism. |
| PO3: | Justify the ability to respond to design briefs through conceptual thinking to inform the masses. |
| PO4: | Apply the learning in print, broadcast and digital news reporting, editing and presenting etc. |
| PO5: | Work on the various software and hardware used in the Mass Communication and Journalism. |
| PO6: | Develop the use of research methodologies appropriate to the discipline of Mass Communications and Journalism. |
| PO7: | Comply in-depth understanding of the concept, role and significance of Communication in social development |
| PO8: | Work with media houses / channels /industries with best traditions and practices of Journalism. |
| Sr.No. | Program Specific Outcomes (PSOs) - A student will be able to |
|---|---|
| PS01: | Apply conventional and advanced techniques in journalism. |
| PS02: | Evaluate utilization of print and virtual media platforms in mass communication. |
| PS03: | Demonstrate the techniques used in print and virtual media platforms in journalism and mass communication. |
| PS04: | Demonstrate competency in skills required in communication. |
| PS05: | Value business ethics, professional and human values and ethical system at general level. |
| Sr.No. | Course Outcomes (COs) - A student will be able to |
|---|---|
| CO1: | Demonstrate various processes and theories of communication. |
| CO2: | Explain basic concepts of communication and its role in society. |
| CO3: | Explain essential factors in building effective communication. |
| CO4: | Describe different types of media their characteristics, merits and demerits. |
| CO5: | Understand the basics of Communication. |
| Sr.No. | Course Outcomes (COs) - A student will be able to |
|---|---|
| CO1: | Explain the concepts in Journalism. |
| CO2: | Understand concepts in communication and implement them in professions and daily life. |
| CO3: | Identify the use of media in providing meaningful information. |
| CO4: | Explain and review on Journalism: Principles, Process and Practice. |
| Sr.No. | Course Outcomes (COs) - A student will be able to |
|---|---|
| CO1: | Understand the wide array of communication from folk media to social media. |
| CO2: | Explain culture as a social institution and value systems. |
| CO3: | Describe the problems of human development and required measures to overcome them. |
| CO4: | Examine careers in various fields as journalism, environment and other various arts and sciences. |
| CO5: | Acquire knowledge about Caste, Religion History and Politics in India. |
| Sr.No. | Course Outcomes (COs) - A student will be able to |
|---|---|
| CO1: | Explain production of a professional standard Piece to Camera with real news stories. |
| CO2: | Prepare original voice over, shooting, editing and news bulletin as per the television standards. |
| CO3: | Apply the editing software to edit the footage. |
| CO4: | Understand the basics of Multimedia. |
| CO5: | Understand New Media Technologies. |
| Sr.No. | Course Outcomes (COs) - A student will be able to |
|---|---|
| CO1: | Understand concept of news and news process. |
| CO2: | Describe basics of reporting and writing for print media. |
| CO3: | Understand newspaper organization structure and editorial department. |
| CO4: | Explain news values and qualities of reporters. |
| CO5: | Corelate different types of reporting and their importance. |
| Sr.No. | Course Outcomes (COs) - A student will be able to |
|---|---|
| CO1: | Demonstrate practical training elements of audio-visual journalism. |
| CO2: | Explain different formats of TV and Radio programs. |
| CO3: | Understand aspects of TV and Radio creation and production. |
| CO4: | Describe the process of pre- and post- production of audio-visual program. |
| Sr.No. | Course Outcomes (COs) - A student will be able to |
|---|---|
| CO1: | Understand basic concepts in Digital Media. |
| CO2: | Apply New Media Technologies. |
| CO3: | Understand the basic characteristics of Digital Journalism. |
| CO4: | Understand the notion of online communication and Internet. |
| Sr.No. | Course Outcomes (COs) - A student will be able to |
|---|---|
| CO1: | Understand the concepts and procedures of sampling, data collection, analysis and reporting. |
| CO2: | Gain conceptual knowledge of communication research. |
| CO3: | Understand, assess and analyze media effects on various sections of society, and various domain areas. |
| CO4: | Identify and choose different approaches to mass communication research. |
| Sr.No. | Course Outcomes (COs) - A student will be able to |
|---|---|
| CO1: | Understand social problems and possible ways to resolve them. |
| CO2: | Familiarize with social, political, economical and intellectual contexts and understand social thoughts. |
| CO3: | Understand the role of media and new methodologies to analyze media in the context of globalization and their impact on society. |
| CO4: | Understand discipline and basic concepts in Politics and Economics. |
| Sr.No. | Course Outcomes (COs) - A student will be able to |
|---|---|
| CO1: | Understand the basics of Communication, theories of communication, various communication models and types of communication. |
| CO2: | Explain Media Systems and Communication Theories. |
| CO3: | Compare various types of journalism and their importance. |
| CO4: | Identify different major genres of Communication. |
| Sr.No. | Course Outcomes (COs) - A student will be able to |
|---|---|
| CO1: | Understand basics of advertising and its role in society. |
| CO2: | Explore various forms of advertising. |
| CO3: | Explain basics of advertisement campaign designing and copy writing. |
| CO4: | Know the role and importance of advertising in media. |
| Sr.No. | Course Outcomes (COs) - A student will be able to |
|---|---|
| CO1: | Learn about the various tools of public relations and practice writing press release and designing journal. |
| CO2: | Develop campaign organizing skills. |
| CO3: | Understand Public Relations concepts, importance, functions and elements. |
| CO4: | Explain basic concepts and their development in public relation. |
| Sr.No. | Course Outcomes (COs) - A student will be able to |
|---|---|
| CO1: | Learn broadcast language, style of writing, news script writing. |
| CO2: | Demonstrate audio-visual production. |
| CO3: | Apply theoretical knowledge of research, scripting, budgeting to practically make a short film and documentary. |
| CO4: | Apply the editing software to edit the audio-visual footage. |
| Sr.No. | Course Outcomes (COs) - A student will be able to |
|---|---|
| CO1: | Explore current trends, emerging technologies and future applications of social media. |
| CO2: | Learn about popular social media tools and how to use them. |
| CO3: | Explore different online formats of writing, audio-visuals, graphics and animation. |
| CO4: | Understand digital content strategy, planning and evaluation in digital communication. |
| Sr.No. | Course Outcomes (COs) - A student will be able to |
|---|---|
| CO1: | Explore various areas of mass communication. |
| CO2: | Experience industry settings, equipment, and workflows, and learn how theoretical concepts translate into real-world practices. |
| CO3: | Know a comprehensive view of the industry. |
| CO4: | Contribute to real projects, adding tangible work samples to their portfolios. |
| Sr.No. | Course Outcomes (COs) - A student will be able to |
|---|---|
| CO1: | Learn the dynamic fields of advertising. |
| CO2: | CO2-Explain the fundamental principles of advertising, including target audience analysis, message development, and media planning. |
| CO3: | Contribute with innovative and creative ideas in their advertising campaigns. |
| CO4: | Present their advertising campaigns project. |
| Sr.No. | Course Outcomes (COs) - A student will be able to |
|---|---|
| CO1: | Acquire media literacy skills to critically analyze and deconstruct media messages, representations. |
| CO2: | Explore the role of gender in media production, addressing issues such as gender bias in the industry. |
| CO3: | Discuss ethical considerations related to gender representation in media. |
| CO4: | Articulate understanding of gender and media issues through class discussions, presentations, and debates. |
| Sr.No. | Course Outcomes (COs) - A student will be able to |
|---|---|
| CO1: | Foster sensitivity to cultural differences and understand the impact of cultural norms, values, and beliefs on communication patterns. |
| CO2: | Acquire skills to navigate and resolve conflicts that may arise in intercultural communication. |
| CO3: | Investigate the impact of technology on intercultural communication, considering issues such as digital divide, online etiquette, and the role of social media in cross culture. |
| CO4: | Develop strategies for effective intercultural communication. |
| Sr.No. | Course Outcomes (COs) - A student will be able to |
|---|---|
| CO1: | Choose the most appropriate method for different contexts. |
| CO2: | Ensure accurate and contextually appropriate translations. |
| CO3: | Develop skills in editing and proofreading of translated texts to ensure linguistic accuracy, consistency, and overall quality. |
| CO4: | Build a professional portfolio showcasing their translation work. |